Malorie D. Mckinney es emprendedora, propietaria de un negocio y diseñadora. Su última aventura empresarial es una boutique sobre ruedas, Love Alumni Boutique. ¡Es la primera boutique móvil de El Paso! Malorie estaba motivada para crear una tienda única dentro de un autobús para reflejar la resistencia de las increíbles mujeres que la llenan. El autobús lavanda puede viajar a cualquier lugar de la ciudad, pero también a cualquier lugar de los EE. UU. Se enfocan en invertir en pequeñas marcas propiedad de mujeres en lugar de invertir en gastos operativos tradicionales como el alquiler. La boutique todavía tiene sus propios costos operativos al igual que cualquier negocio. Sin embargo, ser móvil les permite ser más accesibles para sus clientes y puede ofrecerles una experiencia de compra más conveniente. A su vez, esto permite a los clientes sentir la magia, el amor y el arduo trabajo que acompaña a cada producto que les habla cuando ingresan a la boutique móvil. Más allá de ser una experiencia de compra completamente diferente, sirve como un recipiente de amor, oportunidades y empoderamiento para las marcas, diseñadores y artistas propiedad de mujeres, y como un centro para sus clientes y la comunidad que buscan ropa y joyas visionarias y originales. , accesorios e incluso arte y regalos de algunos empresarios y diseñadores fenomenales de todo EE. UU.
Lo que hace que Malorie sea la más orgullosa de la primera boutique móvil de El Paso son las mujeres increíbles y trabajadoras que la ocupan y las personas increíbles que las apoyan. Malorie y su esposo se esforzaron para reconstruir el autobús de su estado original porque sabían que esta boutique sobre ruedas ayudaría a mucha gente, y lo ha hecho. Pueden ayudar a las marcas propiedad de mujeres invirtiendo en su negocio para abastecer los estantes de la boutique móvil en lugar de utilizar grandes marcas corporativas de producción masiva. A su vez, pueden ofrecer estos increíbles productos a la comunidad, quienes pueden comprar estilos y productos de calidad de mujeres trabajadoras en El Paso y de todo Estados Unidos. La boutique no solo ayuda a estas mujeres a mantener a sus familias a través de sus negocios. al igual que los suyos, pero también permite que la boutique retribuya aún más a su comunidad al invertir en organizaciones sin fines de lucro locales y en la comunidad. Después de su primer mes de actividad, la boutique pudo hacer una donación a la organización Mija Yes You Can. Durante el mes de mayo, están colaborando con la organización 21st Century Women y patrocinando a 3 jóvenes afortunadas para que asistan a la conferencia de empoderamiento digital que las alinea con sus metas y con mentoras increíbles. Malorie espera poder retribuir cada mes a la comunidad que ha recibido el autobús lavanda con tanto cariño. Entre las mujeres talentosas que llenan la boutique, sus estimados clientes, simpatizantes y organizaciones de mercado increíbles como el Upper Valley Market que les brinda una oportunidad, ¡están muy agradecidas, humildes y orgullosas de estar aquí! La efusión de amor y apoyo de todas las direcciones enorgullece a Malorie.
Dato curioso: este lindo, estético y cautivador autobús lavanda era anteriormente un camión de helados negro que un hombre no había conducido durante unos dos años. El autobús necesitaba mucho amor y un desmontaje y restauración completos por dentro y por fuera, estética y mecánicamente, ¡pero Malorie no podría estar más orgulloso de lo lejos que ha llegado el autobús!
¡Sigue el autobús lavanda!
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